As a startup company seeking venture capital investment, it’s important to be prepared for the questions that venture capitalists (VCs) may ask during due diligence about your sales and marketing functions. Below is a guide to the questions you may … Read More
Resources
Insights and articles that we’ve spent hundreds of hours collecting aimed at helping you grow your early stage software company.
Sales strategies for saas startups
Many SaaS companies charge customers a monthly subscription model for using their product.. Once you’ve found a SaaS company, you should also expect that your sales cycle will be quite long, although the exact timing will vary widely. The key … Read More
3 Tips for Improving Sales Engagement By Using Artificial Intelligence
In this new digital landscape, sales engagement has become increasingly tricky. There is far more competition and in a crowded marketplace, it becomes difficult to really differentiate from others in order to connect with the right customers. To counteract this, … Read More
What exactly is software as a service?
Wikipedia SaaS is counted as part of cloud computing together with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS), Managed Software as a Service (MSaaS), Mobile Backend as a Service (MBaaS), Datacenter as … Read More
What is enterprise system software?
The CRM platform consists of various tools for managing and contacting customers. According to Develux, today many business software providers offer a variety of software types for the individual needs of companies. According to Develux, today many enterprise software providers … Read More
What are the 4 types of startups?
Startup Weekend is a three-day programme where aspiring entrepreneurs can learn about startup life. Startup Weekend is a three-day programme where aspiring entrepreneurs can learn about startup life. Unsuccessful stress management can lead to emotional exhaustion, and founders may close … Read More
How to Market Your High-Tech Company to VC Firms
Now that you’ve formed a unique idea for a high-tech company, it’s time you took things to the next level by raising capital. If you can’t find other viable methods to raise growth money, the next best step is to … Read More
Top Five Marketing Metrics for SaaS Businesses
Have you ever considered what marketing metrics are the most important for your SaaS business? How about the metrics that are so vital they make-or-break companies on a daily basis? A solid understanding of the marketing metrics we’ll discuss today can help … Read More
Steps to create your marketing plan for growing your SaaS business
Does your business have a marketing plan to help it succeed? Marketing is a dynamic process that evolves from year to year. Just because a method worked last year doesn’t necessarily mean that it will work this year. So, if … Read More
Scaling Your Business using AI To Uncover Buying Signals
Artificial intelligence (AI) is being used across more industries than ever before. We consult with C level executives and high caliber founders of AI powered technology startups on growth strategies. In addition, bringing predictive analytics to marketing to unlock the … Read More