Author Archives: Sales Analyst

3 Marketing Strategies to launch Your SaaS Business

The temptation to jump into the SaaS marketplace is understandable.  Starting any new business carries risks, of course, but for those SaaS companies which succeed, the payoff is huge.  In 2015, revenue growth for SaaS companies was 46%.  For those … Read More

4 Key Ways Sales Enablement Technologies To Help Drive Success

Everyone talks about the growing dependence on digital, and yes, it is true that seamless technological integration is an absolute for all organizations at this point. However, what many do not seem to touch upon in this discussion of technology … Read More

Tips for using Chatbots to increase Sales Velocity

One of the best and worst aspects of digital marketing is its constant evolution and the addition of new tools to drive sales. Artificial intelligence is becoming a much stronger touchpoint in the landscape of digital marketing, and businesses that … Read More

How to Use Machine Learning and Intelligent Automation to Scale Tech Business And Increase Success

One of the challenges facing many businesses – and subsequently their marketing departments – is how to best to deal with digital transformation and growth. Any thriving business, especially those in the tech sector, must quickly and rapidly scale their … Read More

5 Necessary Actions to Take for Building a Business Development Engine

If you are serious about developing your business, you need to take some action if you want to be successful. You need to know your industry, your buyers, you need to implement the proper automation software to ensure that you … Read More

What are the Benefits of Social Media for B2B businesses?

This post answers the question should B2B businesses be concerned with social media as a part of their marketing strategy.  Is social media just a passing fad or is it an important piece of the marketing puzzle? Let’s take a … Read More

How to Create a Pitch Book for Your SaaS Business and Show Investors You are a Force to be Reckoned With

Pitch books are a hot topic. They look sharp. They demonstrate a “full steam ahead” attitude. From emailed presentations to handing out flash drives with your brand and contact info printed (with a touch of class) on the side, they move your … Read More

How to get your business funded in Silicon Valley

The Start-up, at least a successful one is the dream of almost every kid in college today, as well as most angel investors and entrepreneurs. To be a part of the next big idea is an exciting and potentially very … Read More

3 VC Backed Tech Startups Using Digital Marketing To Drive Success

As a startup, it is often difficult to carve out a niche in an oversaturated market. With so many competing companies, of varying sizes, it might seem difficult to find a way to truly establish a position in the marketplace … Read More

Why is Conversion Rate Optimization Important to a Digital Marketing Strategy?

Conversion rate optimization is a vital component of any successful digital marketing campaign. You simply can’t have the same success in your marketing strategy without it. But what exactly is it and how does it work? You have likely heard … Read More