Author Archives: Birst Group

Scaling Your Business using AI To Uncover Buying Signals

Artificial intelligence (AI) is being used across more industries than ever before. We consult with C level executives and high caliber founders of AI powered technology startups on growth strategies.  In addition,  bringing predictive analytics to marketing to unlock the … Read More

Strategies For SaaS Pricing

When you launch SaaS model for your software business, pricing is absolutely critical. Too low and large enterprises won’t have room for sourcing organizations to negotiate discounts for what you’re offering. Too high and your proposals won’t make the short … Read More

4 Key Ways Sales Enablement Technologies To Help Drive Success

Everyone talks about the growing dependence on digital, and yes, it is true that seamless technological integration is an absolute for all organizations at this point. However, what many do not seem to touch upon in this discussion of technology … Read More

3 Tips for Improving Sales Engagement By Using Artificial Intelligence

In this new digital landscape, sales engagement has become increasingly tricky. There is far more competition and in a crowded marketplace, it becomes difficult to really differentiate from others in order to connect with the right customers. To counteract this, … Read More

Tips for using Chatbots to increase Sales Velocity

One of the best and worst aspects of digital marketing is its constant evolution and the addition of new tools to drive sales. Artificial intelligence is becoming a much stronger touchpoint in the landscape of digital marketing, and businesses that … Read More

How to Market Your High-Tech Company to VC Firms

Now that you’ve formed a unique idea for a high-tech company, it’s time you took things to the next level by raising capital. If you can’t find other viable methods to raise growth money, the next best step is to … Read More

How to Use Machine Learning and Intelligent Automation to Scale Tech Business And Increase Success

One of the challenges facing many businesses – and subsequently their marketing departments – is how to best to deal with digital transformation and growth. Any thriving business, especially those in the tech sector, must quickly and rapidly scale their … Read More

5 Necessary Actions to Take for Building a Business Development Engine

If you are serious about developing your business, you need to take some action if you want to be successful. You need to know your industry, your buyers, you need to implement the proper automation software to ensure that you … Read More

What are the Benefits of Social Media for B2B businesses?

This post answers the question should B2B businesses be concerned with social media as a part of their marketing strategy.  Is social media just a passing fad or is it an important piece of the marketing puzzle? Let’s take a … Read More

Top Five Marketing Metrics for SaaS Businesses

Have you ever considered what marketing metrics are the most important for your SaaS business? How about the metrics that are so vital they make-or-break companies on a daily basis? A solid understanding of the marketing metrics we’ll discuss today can help … Read More