This post answers the question should B2B businesses be concerned with social media as a part of their marketing strategy. Is social media just a passing fad or is it an important piece of the marketing puzzle? Let’s take a look at the facts. A study from Hubspot claims that “92% of marketers agreed that social media is important for their business” and “80% of marketers indicated that their social media efforts increased traffic.” If social media marketing truly is important and if it really can increase traffic, you may be wondering how specifically it accomplishes this. Let’s take a look at this question by exploring the benefits of social media marketing.
Social Media Marketing Helps Create a Recognizable Brand
Social media marketing helps with brand marketing because it provides you with a way to constantly be putting your business at the forefront of people’s attention. It is a way of becoming a part of the ongoing conversation in your industry through persistent promoting of your brand. Consider this excerpt from Forbes,
“Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.”
Social Media Marketing Leads to More Conversions
Social media marketing provides you with is greater conversions. This is done simply through social media’s ability to put your content in front of a large audience. With the right approach, social media is an easy tool to utilize to reach new people and with its characteristic of being easily shared, your audience has the potential for growing quickly.
Social Media Marketing Helps to Bring Legitimacy to Your Brand
Provides you with ability to bring legitimacy to your brand. Potential customers are always doing their research prior to doing business with a company they are not familiar with and one way that they do this is through checking your social media accounts. However, it is not enough to simply have a social media account, it needs to be well managed. As Inc. puts it,
- “It’s worth noting that poor social media marketing can also de-legitimize a brand. If a new customer goes to a business’s social media page and finds that a post hasn’t been made in a few months, that customer may assume the business is defunct. If customers are asking for help in the comments and they’re being ignored, they may assume the company has poor customer service.”
Social Media Can Help Improve Customer Service
- Social media marketing also has the benefit of providing you with improved customer service. A customer can easily reach out to your social media account to ask a question or request assistance of some kind. This also has the benefit of humanizing your company because a customer will take note that you were willing to take the time to address their needs. It improves your public image which ultimately has a great benefit for you and the success of your organization.
If you have any questions about social media marketing, we would love to help. Please let us know how we can assist you in providing success and brand recognition to your business. We look forward to helping your company succeed.