Digital marketing is one of those examples of how far technology can reach and what it can do. Technology companies are well aware of this fact, and the very best of them attempt to equip their clients with the technological tools necessary to do anything they want. That includes inspiring innovations.
Creativity and technology have gone hand in hand from the very beginning. Nowhere is this more evident than in the world of marketing. The list of drawing, photo, video and imaging tools and software is seemingly endless. All of these creative means translate to enabling people and companies to get and be as creative as they want.
Creativity itself is a known bedfellow of innovation. In the fantastic world of digital market, if you can dream it, if you can see it – then you can realize it. That is a pretty big window for innovation to step through and an endless portal for the imagination.
So Many Toys!
One of the greatest resources for innovative ideas can be found in the massive selection of digital marketing tools available. These tools (and sometimes the software and tools are one and the same), afford users the power to bring life to ideas, images and innovations. The reason there are always so many new digital software programs being introduced and so many new digital marketing features being created is innovation.
Digital marketing on some level, is innovation breeding innovation. Innovative concepts like engaging users or creative technologies such as video marketing once was, are all the result of this regenerating innovation.
The Nature of Technology
The very nature of technology lends itself to innovation. In one very real sense, technology is a platform that enables us to create, innovate and produce both tangible and intangible results. More than three decades ago the internet and computers were somewhat clunky, comparably slow and rather limited machines. 30 plus years of innovation made possible by technology has now given us mobile internet access, smart phones and virtual reality. And that doesn’t even begin the measure the list.
Jeff Bezos, the CEO and guy who is the father of Amazon was quoted as saying:
“Every new thing creates two new questions and two new opportunities.”
Innovation birthing innovation? Perhaps, but in any event the opportunity and potential for creative minds and innovative people to be just that is promoted by technology. Digital marketing is just another avenue where those innovative ideas and concepts can be realized.
One More Example
There is one more example that you likely haven’t recognized regarding innovation being driven by digital marketing. This very writing, yes the one you are reading in this instant, is also a tool that can be used to drive innovation. It can be as simple as planting a seed, and idea or spark.
That is the thing about innovation, it doesn’t demand much of an idea or a great fire. All innovation needs to begin is a hint of an idea or a spark, maybe like one planted here?
Innovation is born of people, and empowering people and companies is how innovation thrives. Digital marketing is also an excellent way to empower people and speak to the masses, once again just another way for digital marketing to drive innovation.
Digital marketing professionals are a unique group, with a special blend of intellect and creativity. They must understand and know how to utilize all things marketing, SEO and more. They also must work to bring new and fresh concepts to marketing campaigns and to clients. Doesn’t this sound like innovation just waiting to happen?
Innovation and digital marketing certainly benefit each other and as a result, we have benefited too.